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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Full-funnel impact.

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AI workflows for marketers—and recommended tools for each

MKT1

Overview of AI workflows for marketers Before we jump into each product from our Showcase, here are the 4 AI workflows all marketers should adopt ASAP.: Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects. Who is it for? How to buy: Get started for free here.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Four Ways You Can Humanize Marketing and Build Relationships. Fast Growth Marketing: From 0 to 500,000 Users.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Audiences can also choose which aspects of digital marketing they get information on. What we like: Provides the latest digital marketing trends. HubSpot’s Marketing Blog. Hubspot is a large brand with one of the best newsletters on the market. Content sent four times a week. Great subscription options.

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How SaaS companies can predict their customer churn

accelerate agency

The answer may be through customer churn prediction and analysis. As Michael Redbord , general manager of Service Hub at HubSpot explains: “In a subscription-based business, even a small rate of monthly/quarterly churn will compound quickly over time. It’s a process made possible by cutting-edge data gathering and analytics tools.