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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Outnumber other generations on Amazon.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. New programs and ad capability Amazon Live, Prime Video and Freevee. Why we care.

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NordVPN Customer Support

Valasys

NordVPN is a wonderful choice if you are concerned about your privacy. The NordVPN application is easy to download about Android TV SET, Apple TELEVISION, and the Amazon online marketplace Fire TELEVISION Stick. No other proxy server can offer this degree of security. It gives a variety of features and is useful.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

With the majority of internet usage moving from desktop to mobile, tablet, IP-based television and beyond, Identity Graphs (large tables mapping anonymous households and individuals to their connected devices) have emerged as a synching solution for marketers looking to track and message high-value users across disparate environments.

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Marketing mind-blowers for 2020!

ClickZ

The future of 3rd party data: how to reach your audience in a privacy-centric world – Third-party cookie changes combined with CCPA and GDPR will diminish the viability of any ad provider that doesn’t have a first-party relationship (authenticated), making them the only viable ad platforms. It’s not all bad news, though.