Customer Experience Matrix

MARCH 29, 2011

I still think it’s presented in ways that ignore the fact that most activity is still non-digital. (I eBay ’s $2.4 Traditional marketing automation is about campaign planning, execution, and analysis. Now, don’t take this to mean that I’ve swallowed the Smarter Commerce Kool-Aid.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

APRIL 15, 2014

Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Bluff called. Fair enough.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Planning Business 120

Customer Experience Matrix

OCTOBER 10, 2009

Combine data from multiple sources: PrismCubed provides a wizard to connect with different data sources, including SQL Server, Oracle, CSV files, Excel and Amazon S3 logs (which earns them extra coolness points). Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.)

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

AUGUST 4, 2022

And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon. So welcome to the apocalypse: a chaotic present on an unstable path to an uncertain future. Governments everywhere are reining in the almost unbridled power they’re let those firms accumulate. What’s a marketer to do?

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

JANUARY 24, 2018

The final list also includes a few features that are present in all CDPs (or, more precisely, in all systems that I consider a CDP – we can’t control what vendors say about themselves). These are presented since there’s still some confusion about how CDPs differ from other types of systems.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MAY 14, 2017

Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. Only a few presentations or vendors at the conference were devoted specifically to data, but nearly everything there depends on customer data in one way or another. primacy of data.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). Another obvious change will be that the device vendors themselves have more control than ever over the messages their customers receive.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

SEPTEMBER 27, 2014

Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. The message can include a recommendation that is tailored to customer interests and scores, but presenting a sequence of messages would require a set of dialogues that are delivered in sequence.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

MARCH 3, 2017

But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.).

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JUNE 22, 2015

To some degree, the difference is just a matter of presentation. But AudienceStream incorporates several layers of persistent data, including semi-structured raw data in AudienceStore and EventStore (using Amazon Redshift), structured data in EventDB and AudienceDB, and an access layer in the AudienceStream iDMP (Data Management Platform). -

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2016

All data is stored persistently on a disk somewhere in the Amazon cloud, but accessible data is loaded into memory. In short, Pointillist both builds a robust, unified customer database and presents exceptional tools to analyze and act on the customer journey. This makes things really quick.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 21, 2011

(Before I change topics, other key points about Empathy Logic are: product is about one year old; uses Pentaho open source software for data integration and business intelligence; runs on the Amazon EC2 cloud infrastructure; and charges $10,000 to $20,000 per month for its services.) I found three surveys that address the issue.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2009

Although the presentation is nowhere near as advanced as products like Tableau or TIBCO Spotfire , it is competitive with other on-demand analytics systems. This also imposes some practical limits—we’re probably talking in the multi-gigabyte range—even though youcalc runs in the Amazon data cloud, which gives it access to very large servers.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

DECEMBER 19, 2016

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The presentation has been quite popular – especially the part about the donut. What would that imply?

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120