Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. With the upcoming release, Apple will be asking all of its users for permission to track when they open an app, and big ad networks like Facebook won't be exempt," said Gelb. Amazon DSP.
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