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BadTech Is the Next New Thing

Customer Experience Matrix

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. big gaps in social media efforts to block even someone as clearly horrid as Infowars’ Alex Jones – famous for claiming the Sandy Hook school shooting was a hoax.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

When this happens, a passenger misses their flight or doesn’t get the right seat — and airs their grievances on social media. For example, we recently announced integrations with Snowflake , Amazon SageMaker , Microsoft Azure and others on the AppExchange. Watch the free demo Originally published on Salesforce.com on February 28, 2023.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Category #1: Real-time data technologies. Real-time data enrichment.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. I am a digital and B2B marketer with a background in online media and analytics.

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Where is B2B data-driven marketing headed?

Biznology

One outcome of this is the increasing likelihood that B2B practitioners can do predictive marketing the way it’s done at Amazon or Netflix, and has been done for decades by consumer database marketers. Look at e-commerce and social media,” he says. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. This episode features Scott Stratten of UnMarketing.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers.