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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

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The complete history of CTV advertising

illumin

This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. Follow @illuminHQ Is CTV part of your marketing mix? What are CTV ads?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

We have all gotten so used to a personalized experience in everything from Facebook to Amazon that if we don’t get that personalization, we’ll immediately leave and find another option that provides us with that personalized experience. 2) Executives get real on LinkedIn.

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Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers?

Martech Advisor

85% of women users use Pinterest to plan ‘life moments’ These stats are proof that the future of marketing is visual. Therefore, Instagram and Pinterest form a sizeable chunk of the social media marketing mix. Why are Instagram and Pinterest the Social Media Trends for Marketers and Advertisers?

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Top Marketing Predictions For 2014

Marketing Insider Group

Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend. Social business strategy (social selling + content marketing + personal brand activation). HR as the marketer for the employer brand. 2014 will be the year of brand publishing.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?