Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Contently

MAY 23, 2017

Even industries like retail and energy are already turning to machine learning to implement techniques like real-time pricing. In Gartner’s hype cycle , which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Porch Group Media

AUGUST 4, 2020

Just look at Amazon as a great example of putting customers first in everything. Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders. Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Biznology

JULY 7, 2020

I include Personal Digital Assistants such as Amazon Echo, Apple Siri, Google Assistant, and Microsoft Cortana in this group. Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. There are about 1.5

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

The ROI Guy

JUNE 11, 2015

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. Amazon continues to contribute heavily to the death of retail sales. Information and pricing about available properties and comparable was kept close to their vest, and obfuscated by cryptic MLS listings.

B2B Sales 40

B2B Sales B2B eCommerce Gartner 40