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The latest marketplace updates you should know

ClickZ

Actionable advice Prioritize innovation within your own marketing strategies, leveraging digital channels to engage with customers effectively and enhance the guest experience. Amazon’s biggest Prime Day Sale ever with $ 12.7 Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. billion in 2023.

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Black Friday/Cyber Monday Deep Dive

eDataSource

Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21 st and December 2 nd , the latter date being Cyber Monday. Highlights: Overall email campaign activity by these brands was heavy, Amazon and eBay being the most prolific mailers; Kmart and Barnes & Noble the lightest.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products.

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Top seven chatbot platforms and tools available

ClickZ

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. You can build the chatbot once and deploy it multiple times across several channels. Aivo is an omni-channel customer service solutions provider. Multi-lingual. Product USP. Integrations. Case study.

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Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Adobe Experience Cloud Blog

From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. But instead of playing catch-up, they were born with multi-channel in mind.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Leverage LinkedIn Sales Navigator to be multi-threaded and find common ground with your pipeline.