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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

Show don’t tell, the active voice, and relevant emojis are all effective tactics for boosting clicks and conversions. And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. The result?

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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. This is especially important considering how often people use voice-controlled devices like Amazon's Alexa or Apple's Siri. Be relevant.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

You limit your visibility to highly relevant platforms. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. This is particularly useful for niche businesses—it allows people to touch, hold, and sample your clients’ products. So what do you do?

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

In fact, Jeff Bezos thinks along those same lines, calling Amazon and their goal for testing and improvement “the best place in the world to fail at ” during their annual shareholder report: Given a 10 percent chance of a 100 times payoff, you should take that bet every time. Jeff Bezos, Amazon. The result?

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. These campaigns tend to show higher CTR and average CVR. Featuring: @Jeremy3Q_CRO , @khalidh .

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. >>Back to top.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If it takes you a month to reach this number – because your landing page visits or failed sign-ups are infrequent – your ad won’t be delivered for up to 30 days from the visitor’s activity, when it’s potentially no longer relevant. Identifying those with the lowest CTR tells you which ads could be good candidates to either update or delete.