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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

Show don’t tell, the active voice, and relevant emojis are all effective tactics for boosting clicks and conversions. And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. Amazon Prime Day and Beyond.

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

Some may be relevant to B2C but not B2B. You might also follow the Amazon Go strategy: Create a touchless experience by letting patrons order from their phone or just take what they’d like and automatically charge them after they leave. Create a Consumer Product Sample. But we can learn from all of these.

Examples 360
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

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Sample Post | Omni-Channel Marketing

Sharpspring

For example, Amazon gets personal with customers across email, social, Amazon Prime, Dash Button, Echo and beyond. We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”.

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How marketers can mitigate bias in generative AI

Martech

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Cultural relevance and disruptive events change perception in ways that genAI is not trained to recognize. This article was co-authored by Nicole Greene.

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Top book and podcast recommendations for martech professionals

Martech

Topics so far include Amazon, Alphabet, Apple, Meta, Netflix, dating apps and food delivery apps. Workbooks Some vendors provide relevant workbooks. Martechbase even provides many sample martech stacks created by community members. Making Sense of Martech” with Juan Mendoza. OpsCast” from MO Pros. The Stack” from McGaw.io.

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How to Boost Your Survey Response Rate with a Gifting Strategy

SmartBug Media

More responses gives you a better chance of getting a representative sample, but you still need to look out for “squeaky-wheel syndrome.” However, if the survey takes 30 minutes, a $15 Amazon or Uber digital gift card would be more appropriate. Make sure your reward is relevant for every potential respondent.