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Social media and mobile produce a commoner sense

Biznology

Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Image via Wikipedia. by Eva Lyford. That's true no longer.

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Book Review: Content Rules

Webbiquity

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. Ann Handley and C.C. ” • Stuck for a subject to write about?

Rules 100
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The 4 Need-to-Know B2B Audiences for Lead Generation

Launch Marketing

Unlike B2C audiences, B2B audiences are typically making much larger, more invested purchases from a B2B company, compared to smaller personal B2C purchases like a refillable product on Amazon. Are they following influencers on LinkedIn or having conversations with them on Twitter? Decision Maker.

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The Most Important Force for Increasing Leads and Sales

Webbiquity

Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. Customer Service Friction.

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The Role of MarTech in Customer Service — The New Marketing

chiefmartech

This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. Customers love this.

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. In short, you want your customers to have stories to tell and feel good about you and your brand. The customer referral framework. Sit back and watch the customer referrals roll in. Step 2 – Improve customer service.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

If you’ve created buyer personas , also called customer avatars, this step will be much easier. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. Custom Dimensions Report. How to Use SEMrush. Search Console Report.