3 B2C Companies That Have Tackled the Marketing ROI Challenge
Content Standard
DECEMBER 11, 2015
A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. The Marketing ROI Conundrum. We’ve highlighted a few notable examples below. Overstock.com.
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