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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.

ROI 40
article thumbnail

3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.