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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. So, where does content fit in this process?

ROI 40
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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. So, where does content fit in this process?

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Why Empathetic Marketing is the Future

Rev

I’m fascinated with this topic because I believe empathy is at the very heart of great storytelling, messaging, and all the things that lift marketing value. Brian, one of the early evangelizers of lead nurturing, has come to see empathy as a new imperative for B2B demand gen marketers. “As That’s best-in-class.

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Make Your Product Sing: The Importance of UX Writing

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Art of UX Storytelling: How to Create Your Brand’s Story. How to Use Amazon Reviews for Content and Product Development. How to Write Lead Nurturing Content: 7 Proven Tactics.

Product 100
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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Copypress is all about the power of storytelling. Recommended reading: The 6 Stages of Digital Transformation. #7. Duct Tape Marketing.