Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Single Grain

AUGUST 7, 2019

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Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Recommended reading: We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO — Here’s What We Learned. #74. Automation, automation, automation.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48