Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Unbounce

MARCH 20, 2019

And, to paraphrase Contently’s Bradley Little , going viral is not a strategy.). But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145