article thumbnail

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Less than one-third had clear contact information or instructions for blind users on how to seek help. Most users care about how brands treat customers and the world. Choose a CMS that Supports Accessibility.

article thumbnail

10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 reasons to replace your static website

Ontraport

In the old days, businesses created websites that simply displayed static information: the services they offer, an “about us” description, and their contact information. We’ve become accustomed to using sites like Amazon to buy anything and everything. We book entire vacations on Expedia. More personalized customer experience.

article thumbnail

5 reasons to replace your static website

Ontraport

In the old days, businesses created websites that simply displayed static information: the services they offer, an “about us” description, and their contact information. We’ve become accustomed to using sites like Amazon to buy anything and everything. We book entire vacations on Expedia. You feel seen.

article thumbnail

How to cannibalize your own product well

Kevin Indig

Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished. Apple set the basis for becoming the most valuable consumer company in the world when it replaced the iPod with the iPhone. But not every company is successful at market cannibalization.

Product 52
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

article thumbnail

2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . or higher. Overall Best Software Product Winners.