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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

These TikTok ads can appear in three different formats: Standard video ads that appear in-feed are one form of branded hashtag challenge ads. A featured banner ad on the Discover page is another form of a branded hashtag challenge format. Ad equity measures the value advertising has to its end users.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Think about how Amazon (a client of ours) has used heavily emphasized social proof in the buying experience over the last decade. globalwebindex Click To Tweet.

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What Marketing Communications Should You Personalize?

PureB2B

Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Twitter also offers a similar feature called Tailored Audiences.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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Marketing Communications You Should Personalize

PureB2B

Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Twitter also offers a similar feature called Tailored Audiences.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Rather than showing one more banner ad that might disrupt the UX, native advertising shows ads that look less like ads.