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| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING APRIL 11, 2011 Should You Outsource Your Social Media Efforts? “A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. At At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,” says Trisha Layton, marketing coordinator at PROBAR. Productivity Lists. | DELICIOUS B2BMARKETING NOVEMBER 2, 2010 What the Future Holds for B2B Social Media Marketing B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social Media Shaping the Product PayPal’s Sudha Jamthe believes we’ve only seen the tip of the iceberg when it comes to B2B social media. She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. | | | | | | | DELICIOUS B2BMARKETING NOVEMBER 8, 2010 5 Proven Strategies for B2B Social Media Marketing Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Vice President of Portal Products at. Reproduction without explicit permission is prohibited. Learn more. For a niche community, that’s a feat. | DELICIOUS B2BMARKETING SEPTEMBER 30, 2010 Get the Most Out of Twitter Hashtags Reproduction without explicit permission is prohibited. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. How about #bizducks instead? | DELICIOUS B2BMARKETING DECEMBER 23, 2010 4 Tips for B2B Marketing on Facebook As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. | DELICIOUS B2BMARKETING APRIL 11, 2011 Should You Outsource Your Social Media Efforts? For some businesses, the choice to outsource social media comes down to the relative value of their time. “A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. At Reproduction without explicit permission is prohibited. Have an account? Can effective social media drive your business growth? | | | | | | | | | -
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010 What the Future Holds for B2B Social Media Marketing B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social Media Shaping the Product PayPal’s Sudha Jamthe believes we’ve only seen the tip of the iceberg when it comes to B2B social media. She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. MORE >> -
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011 Top 5 Mistakes to Avoid on Your Company Blog “I see blogs full of statistics and product details that are full of jargon and technical terms that only somebody within the company would know or understand. One time, for instance, Neal was hired by a company that makes industrial cleaning products. The company wanted to list the scientific research that went into making the specific chemical make-up of its products. Consumers, however, just wanted to know that the product meets or exceeds their needs. Reproduction without explicit permission is prohibited. Have an account? Is it advice? Analysis? MORE >> -
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010 5 Proven Strategies for B2B Social Media Marketing Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Reproduction without explicit permission is prohibited. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. MORE >> -
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011 11 Pro Tips for Better Business Blogging Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. Reproduction without explicit permission is prohibited. Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! love it. MORE >>
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