8 Tips to Cultivating a Successful API Program
SEPTEMBER 17, 2014
Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. The panel consisted of Adam Fitzgerald, Amazon Web Services’ Developer Marketing Head, Matt Makai, Developer Evangelist for Twilio, Kay Lummitsch, Developer Evangelist for Swisscom, and Joe Rago, Senior Product Manager for Walgreens.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
“A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. At At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,” says Trisha Layton, marketing coordinator at PROBAR. Productivity Lists.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social Media Shaping the Product PayPal’s Sudha Jamthe believes we’ve only seen the tip of the iceberg when it comes to B2B social media. She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
“I see blogs full of statistics and product details that are full of jargon and technical terms that only somebody within the company would know or understand. One time, for instance, Neal was hired by a company that makes industrial cleaning products. The company wanted to list the scientific research that went into making the specific chemical make-up of its products.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Vice President of Portal Products at. Reproduction without explicit permission is prohibited. Learn more. For a niche community, that’s a feat.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Reproduction without explicit permission is prohibited. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. How about #bizducks instead?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Reproduction without explicit permission is prohibited. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products.