B2B Marketing Analytics

FEBRUARY 4, 2019

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Content marketing will be the new link building. Do you have short content on your most important services pages?

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

Martech

NOVEMBER 3, 2021

But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. How it works.

Budget Programs 118

Budget Programs Spending Paid Search Agency Marketing Budget 118

Martech

SEPTEMBER 13, 2022

Can you imagine having an unlimited marketing budget? Most marketing leaders fight tooth and nail to scrape together every extra dollar available for their marketing budgets. No matter how big or small your budget is, what matters is how you spend it. Read next: Marketing budgets climb in 2022.

Budget Programs 90

Budget Programs Marketing Budget Allocation Work Management 90

Hinge Marketing

MARCH 24, 2015

After all, research shows 60% of buyers check out service providers on social media to get a sense of their expertise, online presence, and culture. The power of social media marketing continues to rise among marketers in the technology space, and in professional services as an industry. Budget for it.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Single Grain

APRIL 14, 2023

If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. In this article, I will share the most crucial enterprise SEO metrics and the tools to effectively track them. You can track traffic volume using tools like Google Analytics and Google Search Console. Let’s begin!

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Valasys

JANUARY 2, 2024

In today’s era, small businesses may not possess multibillion-dollar marketing budgets, but it doesn’t mean they can’t compete with large companies. It requires implementing a strong link-building strategy to unlock a world of opportunities for online business growth, attracting customers, and increasing profits.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

seo.co

MAY 16, 2021

Get these 6 Fundamental SEO software applications. The first thing you need to do is set yourself up with the right SEO software applications. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Full Circle Insights

NOVEMBER 25, 2020

Begin with budget. The C-Suite has to know that a key component of agile marketing is making budget adjustments to current campaigns and that marketing budgets are being optimized. Keep them current on major transfers of budget line items from inefficient campaigns to more effective ones. Talking tools.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

seo.co

NOVEMBER 17, 2022

While high-rollers like these certainly have the advantage of a massive digital marketing budget, the reality is that you don’t need a six- or seven-figure pot of gold to generate results. In this guide, we’re neutralizing the mythical correlation between digital marketing success and dollars spent.

Budget Programs 98

Budget Programs Planning Marketing Budget Marketing Budget Creation 98

Hinge Marketing

OCTOBER 26, 2016

Some professional services firms have a dedicated marketing team. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. On average, high-growth firms invest 13% more of their overall marketing budget on digital strategies. What gives?

Training 48

Training Rules Allocation Planning 48