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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. B2B companies are fighting over limited spend,” wrote Sara Lebow. ” The study showed that 38% of buyers are conducting more detailed ROI analysis. Ad spending is up.

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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Profitable growth is a fundamental goal for every company. Your growth strategy sets the direction for your company’s expansion and provides a roadmap for achieving its objectives. This spirit of ongoing refinement is essential for sustaining growth over the long term.

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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Company goals are the anchoring points of your marketing budget.

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Crafting a Comprehensive Content Budget: Key Elements to Consider

ClearVoice

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Use the data to refine your content strategy and allocate your budget more effectively. A brand-new year is here.

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The CMO’s practical guide to personalization

Martech

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Predictions shaping the short-term future of DOOH include: 1. For example, AI supports more personalized messaging, such as ad content based on weather conditions and time of day. AI’s role also extends to improving data analysis and ad technology, making DOOH campaigns more targeted, responsive and effective.