The Customer

APRIL 14, 2020

Data Privacy (archive). 10 min Solve Cookie Tracking With Loyalty August 23, 2021 The data you collect has value well beyond personalization. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies. Senate in July.

Ethics 106

Ethics Work Management Marketing Management Paid Search Agency 106

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Personalized insights help you focus on what matters most to your email program at this time.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. My business isn’t located in Europe, why should I care?

Privacy 48

Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 70

Top of Funnel Analytics De-duplication Work Management 70

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Scoop.it

JANUARY 24, 2023

Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. These systems help aggregate all customer data in a central repository. To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore. Enter: The post-cookie era.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Martech

DECEMBER 28, 2023

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. She added: “Now is the time when the power of aggregation will show its value, and we will see a return to bundling across streaming.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising Media 127

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. They aggregate the customer data in a single repository. It will mean better segmentation, hyper-personalization, and smarter automation for email marketers.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. Meaning—it’s easier to create more personalized experiences, optimize design and development, and improve results.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Imagine aggregating this data. This level of data collection raises questions about privacy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Privacy 45

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52