SalesIntel

JUNE 28, 2021

The answer – using Buyer Intent Data. Buyer Intent Data is a set of behavioral signals that can help you figure out if your prospects want to buy a product or service. Any marketer hoping for a higher success rate must first understand the intent of their buyers. How do you prioritize your leads?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Heinz Marketing

MARCH 12, 2019

They can present high-value offers, be personalized to different personas across all stages of the sales cycle, are highly-interactive, and they allow you to easily gauge the level of interest and intent from those who attend. Why should you use webinars to build your ABM program? Gain Enhanced Engagement Metrics.

Webinar Metrics 60

Webinar Metrics Account Based Marketing ABM Ad Building 60

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. It provides aggregate and channel-specific forecasts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SalesIntel

JANUARY 26, 2023

Contact Data: In the context of lead generation, contact data is collected either internally by a company’s customer relationship management system (CRM) or externally by third-party data providers who aggregate this data from various sources or collect it from the public web using their infrastructure.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

Contact Data: In the context of lead generation, contact data is collected either internally by a company’s customer relationship management system (CRM) or externally by third-party data providers who aggregate this data from various sources or collect it from the public web using their infrastructure.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Or have you aggregated it in a platform so that everyone who needs it can use it? What should I do next? Any questions?

Intent Data 40

Intent Data Intent Buyer Intent Purchase Intent 40

Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Or have you aggregated it in a platform so that everyone who needs it can use it? What should I do next? Any questions?

Intent Data 40

Intent Data Intent Buyer Intent Purchase Intent 40

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. With bidstream, an ads platform will display an ad on a certain public site and then scrape the keywords present on that site without the web visitor’s consent.

Intent Data 20

Intent Data Intent Bombora Dwell 20

SalesIntel

APRIL 2, 2024

Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. What we’ve found is that outbound sales or SDR, BDR use case is usually a really simple way to get started with intent data. Ariana : Absolutely.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. What we’ve found is that outbound sales or SDR, BDR use case is usually a really simple way to get started with intent data. Ariana : Absolutely.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Hubspot

JULY 17, 2023

Pro tip: Create a list of prospects with shared characteristics like buyer intent and demographics. Here you can practice sales pitches, demos, nailing presentations, and handling objections. Then, feed this information to HubSpot’s content assistant. ChatSpot Similarly, our CRM bot ChatSpot can help boost sales productivity.

Marketing AI 51

Marketing AI Work Management Marketing Management Forecasting 51

SalesIntel

APRIL 21, 2022

Is there a clear grading scale for consumers and opportunities presented? When data is aggregated from numerous sources, data inconsistency becomes an issue. For example, are all of your email addresses and phone numbers consistent? Is your information put in the correct fields?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Is there a clear grading scale for consumers and opportunities presented? When data is aggregated from numerous sources, data inconsistency becomes an issue. For example, are all of your email addresses and phone numbers consistent? Is your information put in the correct fields?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

BenchmarkONE

JANUARY 25, 2023

LeadFuze aggregates, matches, and verifies contact emails in real-time across 500+ million business professionals. VanillaSoft’s lead prioritization engine automatically serves the next best lead based on your ideal customer profile, buyer intent data, and cadence schedule.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. It encompasses past, present, and projected future business for the customer’s entire relationship with your company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. It encompasses past, present, and projected future business for the customer’s entire relationship with your company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. Most of what’s covered is well-trod ground, but the detail behind developing searcher personas and considering buyer intent are interesting. and Penguin 2.0,

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. Most of what’s covered is well-trod ground, but the detail behind developing searcher personas and considering buyer intent are interesting. and Penguin 2.0,

Resources 100

Resources SEO Best Practices Burn Rate 100