article thumbnail

How social listening benefits your organization at four levels

Sprout Social

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. With social listening data, the director of brand is able to aggregate large volumes of qualitative data and quickly identify the consumer insights they need to inform their brand strategy at the highest level.

article thumbnail

How Partner-Focused Content Can Drive B2B Lead Generation

Content Standard

If a technology aggregator or marketplace has 1,000 businesses that rely on them for office technology, each of those customers is a significant potential sales, service, and ongoing supply contract opportunity. The company maintains its @Partnerforce Twitter handle, and shares breaking news, learning opportunities, and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

The barrier that has kept many marketers from adding social media data to their lead scoring models is that this data is unstructured. At Socedo, we’ve found that coverage of Twitter profiles in a typical marketing database is around 10-12%. In the past, social data was only used as aggregate data for market research.

article thumbnail

Top 7 Social Media Sites To Consider For Your Brand

flux.la

Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. That isn’t only restricted to the well-known platforms like Facebook, Twitter, and Instagram. Relevant: Also read the best content marketing examples here.

article thumbnail

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

Marketo 48
article thumbnail

How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]

Hubspot

The barriers of entry to online video have never been lower. Steve recommends using video aggregators like a Tubemogul to put your videos in various online video locations. You can connect with Steve on SteveGarfield.com and Tweet @SteveGarfield on Twitter. Follow the Show on Twitter. Where to start? Syndicate Videos.

article thumbnail

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

Production value has been a barrier for many years, but the onslaught of new technology in phones and devices has helped. You are (or should be) the biggest brand advocate in your organization, and sharing this great thinking through LinkedIn, Facebook, Twitter, along with many other personal channels, is the best idea out there.