Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Martech
MARCH 2, 2022
No banner ads with pesky redirects. Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams. In a world where speed to lead is everything, intent decays almost instantly. At this point, many intent signals are collected by data aggregators to re-sell for marketing purposes.
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