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What is CRM?

Spiralytics

One of the most significant tools most companies now deploy in their marketing efforts is Customer Relationship Management (CRM). But what is CRM, and how does it help organizations market themselves? What is Customer Relationship Management (CRM)? Before knowing its ins and outs, understanding the CRM definition is a must.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

This is even more true when choosing an important tech system like a CRM for your business. Taking time to research CRMs is worth the effort. If you choose a CRM that isn’t a good fit for your business, it can get unnecessarily costly and complex. Review Sites for CRMs.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

That usually means making changes to your CRM. Most sales reps loathe their CRM because it’s seen as a chore. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. There are two areas that need to be addressed in your CRM. The CRM is where marketing and sales meet.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

That usually means making changes to your CRM. Most sales reps loathe their CRM because it’s seen as a chore. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. There are two areas that need to be addressed in your CRM. The CRM is where marketing and sales meet.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. I think threat is limited today because most IT departments don’t have the resources to build those systems for themselves.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. A properly deployed CRM system is an immensely useful tool. All communication, both internal (rep to rep) and external (rep to prospect), can be managed through a CRM.

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