B2B Marketing Zone

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

NOVEMBER 18, 2009

Conversation Aggregation. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity.

Social Media

Social Media Aggregators Thought Leadership Media

How to Track Buzz for Big Brands - WiseWindow

WebMarketCentral

JUNE 26, 2008

WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sourcesâ€”forums, blogs, opinion sites and other social media venues. It enables rapid analysis of a vast amount of data aggregated across millions of websites. Pricing Doesn't matter.

Buzz

Buzz Aggregators Brand Identity Branding

My Podcast with Paul Dunay

WebMarketCentral

AUGUST 29, 2007

An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom. social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs del.icio.us

Web 2.0

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Four P's of Effective Business Blogging

WebMarketCentral

FEBRUARY 15, 2008

But the blogging format also provides unique promotional opportunities, such as tagging on social networking sites , submission to RSS feed aggregators , and cross-linking with other blogs in your subject area. The most important technique for blog promotion is the same as for any websiteâ€” SEO.

Business Blogging

Business Blogging Effectiveness RSS Aggregators

Will Content Marketing Kill Trade Publications?

WebMarketCentral

NOVEMBER 9, 2009

Aggregation. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. And other sites, such as the B2B Marketing Zone , aggregate blog posts on specific topics (b2b marketing in this case).

Marketing Management

Marketing Management B2B Thought Leadership Microsite Planning

The BMZ Content Portal for B2B Marketers Gains Traction

WebMarketCentral

JULY 15, 2009

If you're looking for one place to find all of the best b2b marketing and PR content—filtered, aggregated and neatly packaged—or you'd like to contribute content, check out the B2B Marketing Zone. ** Contact Tom Pick: tomATwebmarketcentralDOTcom. Her post provides more details about the purpose, goals and future plans for the BMZ site.

B2B Marketing

B2B Marketing Planning Blogger B2B

Two More Social Media Sites to Check Out

WebMarketCentral

NOVEMBER 1, 2007

Second, Jeff Rusinow, formerly of Christmas.com , has launched a new site, TopNetPix , that aims to be, in Jeff's words, "a better mousetrap, sort of a combination of Mahalo (human-powered search), Yahoo (in the content-aggregator sense) and Netvibes (customizable web desktop)."

Social Media

Social Media Digg Media Tagging

Business Blogs: PR Tool or Marketing Tool?

WebMarketCentral

NOVEMBER 30, 2006

However, Online-PR.com (which has a very nice list of blog directories and aggregators, by the way) lists about three times as many blogs devoted to PR as focused on marketing. There's an excellent post about using blogging for PR here from the Top Rank SEO blog, though the marketing vs.

PR

PR Business Blogging Tools Planning

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

JUNE 3, 2008

This site combines multiple types of media searches: aggregated plain text (like Dogpile ), video search, image search, site previews, news feeds (from Reuters ), celebrity photos, shopping, technology commentary (from TechCrunch ), audio (MP3 files from multiple sources) and weather. Viewzi is an entirely different animal.

Digg

Digg Google Zoominfo Aggregators

4 Ways to be a Better B2B Twitterer

WebMarketCentral

JULY 21, 2009

Tell me something interesting. You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone.

Twitter

Twitter Web 2.0 RSS B2B

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

MAY 18, 2007

BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand.

Enterprise Management

Enterprise Management Loyalty Marketing Management Web 2.0

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

Polishing your story, aggregating data in a pretty format, citing sources, and stroking egos are crucial to helping your story spread.If Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments.

PR

PR Web 2.0 Best Practices Blogger

Marketing Sherpa Moment of Fame

WebMarketCentral

FEBRUARY 5, 2007

Track it: The CDs were embedded with Zomax' own tracking technology, iTrax , which allowed us to track â€“ at an aggregate level, similar to web analytics for a website â€“ the total number of CDs viewed, the total number of times they were viewed, and how many different PCs they were viewed in, to measure campaign response.

Work Management

Work Management Marketing Management Paid Search Agency Planning

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Though acknowledging some problems, Pandia calls it an "amazing resource."

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

Spokeo, the Big Brother of social networking by Pandia Search Engine News Internet consultant Phil Bradley reviews Spokeo, a profile aggregator that takes social networking to a disconcerting level. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links.

Social Media

Social Media Optimization Linkbait Media

Book Review: The New Rules of Marketing and PR

WebMarketCentral

SEPTEMBER 18, 2007

Organizations gain credibility and loyalty with buyers through content, and smart marketers now think and act like publishers in order to create and deliver content targeted directly at their audience.â€ Thought leadership content is the ultimate marketing message.

PR

PR Rules Web 2.0 Wiki

Catch Some Buzz from Alltop

WebMarketCentral

MAY 29, 2008

Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas. Both sites offer their own unique features.

Buzz

Buzz Aggregators Tagging Banners

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

NOVEMBER 10, 2008

feedkiller feedkiller is an rss mixing tool that lets you combine a variety of content into your website or favorite rss aggregator with a single rss feed. Here are 36 variations for a follow-me badge that reflects your color scheme and personality. It's free and very simple to set up.

Tools

Tools RSS Digg Aggregators

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

OCTOBER 21, 2009

Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen.

Enterprise Management

Enterprise Management Tools Marketing Management Best Practices

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

OCTOBER 8, 2008

White Paper Syndication and Guaranteed Lead Generation Programs Guaranteed lead gen programs generally promise X leads for Y dollars, and are offered by individual publications as well as aggregators such as ITtoolbox , TechTarget , FindWhitePapers.com and NetLine.

Paid Content

Paid Content Planning Marketing Budget Creation Cost Per Thousand

B2B Marketing Zone

WebMarketCentral

How Trade Publications Can Capitalize on Content Marketing and Social Media

How to Track Buzz for Big Brands - WiseWindow

Webinars

Trending Sources

My Podcast with Paul Dunay

Webinars

The Four P's of Effective Business Blogging

Will Content Marketing Kill Trade Publications?

The BMZ Content Portal for B2B Marketers Gains Traction

Two More Social Media Sites to Check Out

Business Blogs: PR Tool or Marketing Tool?

Two More "Google Killers" Take Aim: Viewzi and Site605

4 Ways to be a Better B2B Twitterer

4 Ways to Build B2B Customer Loyalty and Generate Referrals

Best of 2007: Interactive PR

Marketing Sherpa Moment of Fame

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2007: Web 2.0 Sites

Best of 2008 (So Far) - Social Media Optimization, Part 1

Book Review: The New Rules of Marketing and PR

Catch Some Buzz from Alltop

Best of 2008 (So Far) - Cool Web Tools, Part 2

Best of 2009 (So Far): Cool Web Tools, Part 1

The 8 Layers of a B2B Web Marketing Plan

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