Trending Sources

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone. Click on the infographic to view full size.

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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? As a partner in a B2B marketing agency that 1) serves high-tech clients exclusively and 2) whose work is 90% digital, I found these reports somewhat surprising. Hint: Maybe Not)”.

Agency 109

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years. How will tech change agencies, good and bad. The Recent Evolution of Agencies.

Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. Some agencies will adapt, and be successful at it.

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B2B Marketing Trends for 2016

In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. know which half." Look for. Howard J.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. Some agencies are using none of the marketing techniques listed above. So why do it now?

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Back in the days of Mad Men , agencies were bulletproof institutions. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. That’s honestly what is wrong with the agency model.

Why Virtual Agencies Might Be More Creative

Hubspot

Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that -- work by pools. I can work when I want, how I want. Is the distributed agency, therefore, an innately more creative business model? And full disclosure, I once ran a 100% distributed Manhattan agency. And that’s something agencies can’t afford to ignore.

15 of the Coolest Agency Offices We've Ever Seen

Hubspot

To showcase how marketing and advertising agencies around the world are accommodating their teams, we've compiled a list of 15 amazing offices. Ranging from minimal and clean to downright kaleidoscopic, these agency work environments are sure to inspire some office feng shui (even if that just means getting a new desk plant). 15 Examples of Cool Agency Offices. 1) Leo Burnett Moscow.

B2B Marketing Trends for 2016

In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. know which half." Look for. Howard J.

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry. By Leah Schultz, {grow} Community Member. It’s free.

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Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The average agency turnover is £4.08 These can be used to see where your agency sits relative to the rest of the agency population.  So here we are: The bottom quartile (i.e.

You’ve Signed Your New Marketing Agency. Now What?

Act-On

Agency Whispering… Three Key Ingredients for Success. We’ve talked through how to select the right marketing agency for your business. You’ve selected your marketing agency. Here are three key ingredients to a successful agency relationship: #1: Until you’re in a place of trust, do your best to make data-driven decisions. The agency executive on your account.

20 Creative Agencies You Should Follow on Instagram

Hubspot

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.

How 8 Agencies Are Building Their Brands on Snapchat

Hubspot

But does any of that matter for agencies? For agencies looking to diversify their reach and prove their digital de xterity in a competitive field, Snapchat has proven to be an unexpectedly valuable tool. When they're not working on ad campaigns for Uber, Ray-Ban, and Instagram, this Paris-based ad agency can be found snapping up a storm. Is your agency on Snapchat?

B2B Marketing Trends for 2016

In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. know which half." Look for. Howard J.

Agencies Have a Morale Problem

Contently

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. Almost half of agency employees did not list having low or dangerously low morale, however.

Mi6 Agency’s Top Charts for Dec 2016

MI6 Marketing Agency

Source: Three Agencies Release Estimates for 2017 Ad Spending. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The post Mi6 Agency’s Top Charts for Dec 2016 appeared first on Mi6 Agency. Week of December 5th. What are the U.S. Key Thoughts.

Why Bots Are the Next Big Frontier for Agencies

Hubspot

Marketing Agencies and Bots. The good news for savvy marketing agencies is that due to advances in natural language processing, A.I. think that there are three key reasons that agencies should consider getting into the bot space: First, bots and related hot startup activity in the A.I. Because of this, agencies have the right skill sets for bot development.

16 of the Most Creative Business Card Designs From Agencies

Hubspot

Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. To help you out on the inspiration front, we've compiled a list of 16 top-notch business cards from agencies and designers around the world. pair of interlocking antlers -- presumably from the feared Wendigo itself -- form the "W" in the agency's name. 12) Tait.

A wake up call for market research agencies

The B2B Research Blog

The report is a real wake-up call for market research agencies.  And when asked what qualities are important to them in a research agency, research users put three things at the top of their list: Knowledgeable staff (69% rate as ‘very important’). That’s the desire, but few agencies deliver.  Greenbo ok has just published the latest edition of the GRIT Report.  Note this. 

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11 Ad Agencies You Need to Follow on Twitter

Hubspot

It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. 1) R/GA. Marketing Agency DailyCheck.

What Makes Agency Millennials Different? [New Data]

Hubspot

It goes without saying that employees are the lifeblood of any marketing agency. They bring the talent needed to fulfill your agency's strategic and creative commitments to clients, and they represent the first line both in new business development and in client service and satisfaction. They also -- of course -- represent the largest financial commitment in an agency's budget.

Why ad agencies need to become software companies

grow - Practical Marketing Solutions

If you’re an advertising or marketing agency, how do you differentiate yourself today? Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. sense that increasingly, there is an algorithm arms race heating up in the agency world. Math that shows that you are more productive and essential than another agency.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Leave it to creative agency Barton F. Always worked with agency Leo Burnett to produce this ad focusing on female empowerment through sports. Hyundai's Superbowl ad from agency INNOCEAN USA opens on a couple racing through the woods -- with two vicious grizzly bears in close pursuit. Marketing Agency DailyThe 10 Most Watched YouTube Ads of 2016. 1) Mobile Strike.

How Agencies Price Their Services, In 4 Charts

Hubspot

There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? Marketing AgencyAnd they have a lot to offer. Not quite.

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Have You Heard About the New Marketing and Agency Model?

It's All About Revenue

A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. This Year’s Model.

What Does the Future Hold For Agencies and Marketers?

It's All About Revenue

If the past is any indication there is change in the future for agencies and marketers. I say that because according to a recent study conducted by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. However, as the report points out, this is just the start.

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

Such is the case with your clients and most likely with your agency as well. But we all know that sometimes the shoemaker’s kids can end up going barefoot, meaning that it’s not uncommon for an agency’s energy to be so devoted to creating excellent marketing and lead generation for its clients, the team may end up neglecting their own marketing needs. What’s a Marketing Funnel?

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The post Mi6 Agency’s Top Charts for July 2016 appeared first on MI6 Agency. Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. Week of July 11th.

7 Tips for Agency Leaders From Top Marketing Executives

Hubspot

Running an agency is a tough business. We rounded up some pieces of advice from a few marketing executives and CMOs to help you handle the many varied demands of running an agency. Pieces of Agency Advice from Marketing Executives. 1) Focus on building a partnership with your clients. If you lean in and you say, 'Hey, agency. love the agencies that play well with others.

13 of the Most Creative Agency 'Meet the Team' Pages We've Ever Seen

Hubspot

Agency websites can be kind of intimidating. To a prospect seeking out a new agency partner, it can all be a little overwhelming. For some inspiration, see how these agencies introduce visitors to their most important creative assets: their people. 13 Creative Agency 'Meet the Team' Pages. 1) Sub Rosa. Does your agency have a "meet the team" section on your website?

How to Select the Right Marketing Agency for Your Business

Act-On

An agency might be your answer. Increasing your reliance on an agency – even in the short term – can be a smart way to bridge the skills / organizational / technology marketing gap. I’ve seen agencies be effective partners in the following scenarios: I need to get ready for a marketing automation  implementation. How do I know which agency is MY agency? Agency

How Outsourcing Creativity Can Save Your Agency From Burnout

Hubspot

"Creativity is an advertising agency's most valuable asset, because it is the rarest." - Jef I. That means more and more businesses will be looking to agencies and freelancers to create an increasingly diverse spectrum of quality content. When clients enlist your agency to develop fresh content, it usually means their own team is running out of new ways to engage their audience.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are turning to inbound marketing agencies for help. These agencies can leverage their deep experience with inbound marketing best practices to help companies and businesses short on time and internal resources increase their online visibility and lead generation efforts. As such, businesses with limited human and budgetary resources committed the marketing function should consider streamlining their inbound efforts by hiring an inbound marketing agency.

5 Costly Mistakes New Agency Owners Make

Hubspot

You started your own agency because you wanted a different type of lifestyle -- you wanted to build something of your own. But running your own agency -- whether it's just you or you've hired a few or more people -- is a completely different challenge. Common Mistakes New Agency Owners Make. 1) Not getting a contract signed before starting work. Marketing Agency Daily

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The post Mi6 Agency’s Top Charts for April 2016 appeared first on MI6 Agency. Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th. Time will tell! Sources.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Agency agency agency marketing content content marketing marketing marketing agency

Quiz: Are These Agency Names Real or Fake?

Contently

 Can you pick out the actual agency names from the BS we came up with in Slack? The post Quiz: Are These Agency Names Real or Fake? Media agency quizappeared first on The Content Strategist.

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Modern B2B Marketing

Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. There are many reasons to consider hiring a digital marketing agency. Digital marketing agencies? Questions to Ask a Digital Marketing Agency.