The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

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The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Signatures can be an extremely effective (and free!)

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The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” For a free copy, click here.

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The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. If the landing page experience is designated “below average,” there’s room for improvement.

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The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

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The Point

JUNE 8, 2016

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. . through ads on display, video, mobile and social networks.

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The Point

MARCH 16, 2010

For more tips on how to improve the success of your PPC campaign, download a copy of our free white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google™ Campaign Isn’t Working and What to Do About It. ”. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC. employment. inexpensive. open source. public domain.

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