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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Develop your landing pages.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. Design landing pages that most effectively convert? It’s flexible. It’s controllable.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

Is AdWords worth it? Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. Sites like Moz’s Keyword Explorer will give you different statistics for the keyword you enter such as search volume, difficulty of the keyword, opportunity for traffic generation, and more. Customer reviews?

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The Benefits of a Quality Partnership with a PPC Customer Support Team

QuanticMind

SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey. With these advantages, advertisers find much more success running at-scale programs in SEM.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. Companies with 101-200 web pages generate 2.5x 3 SEM Facts.