Anything Goes Marketing

JULY 20, 2006

This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing Pages

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Anything Goes Marketing

SEPTEMBER 20, 2006

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ".

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

FEBRUARY 24, 2008

Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? it rocks!).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 17, 2006

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study.

Emarketing 100

Emarketing Adwords PPC Youtube 100

Anything Goes Marketing

SEPTEMBER 20, 2008

For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. A simple program may consist of 2-3 emails sent within a specific time period with key messages that should educate prospects and make it easy for them to reach out to your company.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 2, 2006

It's cheaper then Google AdWords. I think we all have given enough to Google! It makes the CEO look a lot smarter then they actually may be as they can post the odd insightful comment (depending on how long the airport delay is). It gives marketers something (else) to do and can make them look really good.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

NOVEMBER 27, 2006

Lycos Top 50 : Get an idea of which keywords are hot Google Keyword Tool : Makes recommendations on additional popular keywords. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Shows your competition and search volume.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100