The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). Instead, the most effective B2B demand generation today is an integrated mix of yes: targeted, outbound campaigns, but with a foundation of “always on” inbound marketing. Who has time for inbound marketing, they say. Be aggressive! Click To Tweet.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

JANUARY 24, 2017

Signatures can be an extremely effective (and free!) Google AdWords – place ads on AdWords using the show name (and variations) as keywords. channel to generate awareness for an upcoming show, particular to your customer base and current prospects.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

DECEMBER 12, 2014

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

JULY 20, 2018

Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. Adjust your copy and key selling points accordingly. * For Google ads specifically, an effective landing page contributes to a higher “quality score” and a lower cost per click.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113