Webbiquity
JUNE 17, 2010
Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I know how to play good cop / bad cop with an AdWords report. I had figured as much.
Webbiquity
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Test alternative ad copy. Tweet This!
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Webbiquity
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.
Webbiquity
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Post this on Diigo.
Online Marketing Institute
NOVEMBER 2, 2009
Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!
Webbiquity
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?
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