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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. It was my excitement about using the self-serve NetLine platform lead gen tool to test targeting strategies across your 15K+ library of publishers, and the training to get me up to speed to jump in.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

He is the founder of ProBlogger Training Events. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Tune in to her podcasts of established leaders’ interviews. Why should you follow him?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If you perform a Google search for "online training" you're going to see two vastly different results in the ads. How do you know if a searcher wants online training software versus online courses? The people also ask box is hinting at the search intent, because most of the questions are about online training.

PPC 101
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Clickthrough Rate (CTR).

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Sitelink Suggestions in adVantage

Matchcraft

Below are some benefits of using sitelinks: Increased CTR – Enabling users to directly access pages of interest on the advertiser’s website, can lead to more clicks. According to Google , sitelinks can increase the average CTR by about 10-20% on general searches and 20-50% on branded terms.

CTR 81
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What is a Custom Intent Audience?

Matchcraft

This will also lead to increased CTR. .: if your advertiser sells both men’s and women’s wear on their website, you could set up separate segments, in ad Vantage, to advertise each and implement Custom Intent audiences for each of those segments.

Intent 52
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Bid Optimization Opportunities You May Be Missing

QuanticMind

You might even have a well thought out and structured AdWords campaign. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.