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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Its top 25 US-based search advertisers alone spent more than $1.3

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow him?

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Can you elaborate on top of the page bid option in AdWords? How can we approach a third party site to feature us?

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Featuring: @jdischler. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Featuring: @stevesirich. Featuring: @P ronouncedAhndy , @AndreasReiffen , Dr. Laura Icenoble.

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How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? Which ones have a low CTR despite ranking well? Therefore, it is likely that these webpages do not receive as high of a CTR as they could be, even though they are ranking highly in search results.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Google Ads (formerly known as AdWords). CTR benchmarks vary by industry.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: CTR, Unique CTOR, Forwards/Shares and links clicked on. Key metrics include keyword rank, featured snippets, and inbound links to name a few. CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities. . Adam Honig.