How to Improve Your Google Ads Quality Score With Better Content
Brandpoint
SEPTEMBER 18, 2018
A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google Ads (formerly AdWords ) uses a pay-per-click (PPC) model, so brands only pay when users click on the ad. Google looks at the cost-per-click (CPC) bid and the QS to determine an ad’s rank.
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