What is Content Optimization? 5 Tips on Writing for SEO
Brandpoint
DECEMBER 13, 2018
Including a newsletter sign up or “contact us” call-to-action (CTA) in your highest performing organic content may help increase conversion rates. Also look at content that already has a high conversion rate. Click-through rate (CTR) = clicks/impressions. Thus, Post 1 has a much lower CTR.
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