Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. But, there is another reason marketers are taking a fresh look at these technologies.
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