Remove Adwords Remove Comparison Remove Link Building Remove Media
article thumbnail

A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Display advertising displays PPC ads on search engine result pages, social media platforms, and even other websites. Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads.

article thumbnail

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Google Adwords Keyword Planner. Moz Open Site Explorer. Screaming Frog.

SEO 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Free Content Analytics Tools

Contently

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. News and Media, Business and Industry). You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals. Each time a goal is completed, Google logs the conversion in your analytics report.

article thumbnail

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.

article thumbnail

The Top 10 Free Content Analytics Tools

Contently

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Link Building. Links are signals to search engines that a web page is popular and has value.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Link Building. Links are signals to search engines that a web page is popular and has value.