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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. Effective SEO requires a combination of technical optimizations, content creation, and link building to improve your website’s authority and relevance to search engines.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Google Adwords Keyword Planner. Moz Open Site Explorer. Screaming Frog.

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The Top 10 Free Content Analytics Tools

Contently

You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals. SEMrush can also help you get ahead of your competitors by researching keywords in display ads, organic and paid search, and link building. For free, users can make 10 requests per day (e.g., searching a term or viewing a full report).

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. Low competition keywords are those that can rank with little to no link building and little to no domain authority.". Look at search volume.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.

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The Top 10 Free Content Analytics Tools

Contently

You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals. SEMrush can also help you get ahead of your competitors—by researching keywords in display ads, organic and paid search, and link building. For free, users can make 10 requests per day (i.e. searching a term or viewing a full report).

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Link Building. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites. Links are signals to search engines that a web page is popular and has value. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.