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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

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Importance of Marketing Automation Software for Businesses

Valasys

This software educates prospects using useful or personalized content. The businesses that use this software detect a 77% rise in lead conversions. Out of 5, every 4 users see an increase in their leads by using marketing automation software. This marketing software delivers great outputs and workflow automation facilities. .

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. You likely depend upon CRM software to run your entire business. – No conversion signal to Google Analytics or AdWords. Some CRM vendors make API access a profit center while others lack an API.).

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. You can then make these changes through the Wordstream software. PPC Management Tools.

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The Top 10 Free Content Analytics Tools

Contently

Piwik’s free software comes with a caveat: You’re required to download the program and host it on your own server. Open Web Analytics (OWA) is an open-source web analytics software, just like Piwik. For full access to the platform, as well as API access, you can register for a pro account starting at $69.95

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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings that become apparent much quicker than expected. The Magento open-source framework allows for integrations with any major ERP or CRM Software (i.e. Only 22.7% are abandoned in shopping carts.

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5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Martech and adtech software used by marketers or their agents. Client interfaces including hardware (devices), software (browsers), and connectivity providers. Examples today: Google AdWords and Facebook Ads.