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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Social Media Assets.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Fast SEO Competitive Analysis by Search Engine Watch. what is…?

Keywords 100
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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Content marketing within the realm of social media is extremely powerful, but it does have a downside. Example: “'The problem with the gene pool is that there is no lifeguard.' Any time people are involved, there’s room for ugliness and stupidity." You never correct yourself. He doesn’t, either." Geek humor at its best. Poking Fun at Web 2.0

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

How about slick tools to creating a social media email signature or conducting a video chat session? The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria.

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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

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