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B2B Blogs Your Prospects and Clients Hate to Read

BOP Design

As you build out the editorial calendar for your B2B blogging and content marketing strategy , it’s important to understand who your target audience is and what they want to read. Get 10 great ideas for your next blog. . These are the types of blog posts your company should avoid creating: Advertorials.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

That translates to lower cost, but also lower average traffic quality. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. One of the top commenting platforms, Disqus brings a large base of blogs and mid-sized publishers.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. rates are the highest when compared to others and that makes Outbrain more cost efficient than most other forms of marketing. High Clickthrough Rates : Outbrain clickthrough.

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What Is Earned Media?

ClearVoice

Earned media does not cost a brand a dime. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. This can also include writing your own blog or paying for media in the form of advertising.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. Blog this on Blogger. Landing Pages: Where to Publish Your Advertorial. Blog or Website: Do You Use Wordpress as a Website? Completely free, of course. My affiliate link.). Frustrating? Share this on Bebo.

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B2B Video Marketing Done Right

KoMarketing Associates

Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. They provide the context of an advertorial with the authenticity of a product review and rating. Lee LeFever’s Common Craft: Net Neutrality. Demo Duck: DoneDone. IBM Watson: How it Works.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Bylines cost nothing, but it takes time to research the media and pitch them why a brand’s executive should write for them. Advertorials (Sponsored Content).