Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Moz

APRIL 3, 2019

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. In my experience, writing using the inverted pyramid technique works wonders for featured snippets. BuzzFeed is a prominent platform for brands.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010 What is a good checklist before you publish on your blog? Write 350-600 words ( educate, entertain, engage, enrich readers). But where can a conscientious business blogger find free, legal images to use on their blog? Advertorial (4).

Ning 40

Ning Paid Content Facebook Sales Management 40

Brandpoint

AUGUST 9, 2018

Pro tips for writing crisis communication content for a microsite: Clearly state the issue. Since most media outlets will naturally want to write about your crisis, you’ll need to have a compelling pitch with an amazing headline to convince them to write about something else. Be transparent. Keep it short and simple.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Search Engine Optimization (SEO).

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Search Engine Optimization (SEO).

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168