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Top benefits of using self-serve programmatic

Choozle

Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. But, many other benefits also come with using self-serve programmatic advertising strategies , including performance, control, efficiency, transparency, intelligence, strategic positioning, and value capture.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. I’ve also seen a lot of B2B freelance writers go into content marketing.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Where I get uneasy with content marketing, though, is when it starts to look more like advertising.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Where I get uneasy with content marketing, though, is when it starts to look more like advertising.

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The Role of Brand Journalism in Content Marketing

Biznology

In truth, brands have long been integral to the media as the advertisers who paid the lion’s share of the cost of newsgathering. Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Everybody was much more reliant on the media as being conduits to audiences for telling their stories. Kate Fairhurst: I think there’s further disintermediation still to come.

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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.