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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. What Were The Most Effective B2B Marketing Tactics of 2015?

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sources for more info on this story are: Creativity Online article, F*ck Smaller.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Nuances and innovative tips to enhance social media strategies. Learn More: What Is Social Media Marketing? Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020. Key takeaways from this book include: Tips on how to write better social content.

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Paid Advertising in Professional Services: Which Platform is Worthwhile?

Hinge Marketing

There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? Pay Per Click (or PPC) is a form of advertising where a firm can pay to drive visitors to their website from search engines. Google AdWords is the most popular PPC service.