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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. However, D2C companies are famous for being on the cutting edge of marketing.

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How to grow your email list for free in 2021

ConvertKit

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with.

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How to Create a Winning Email Marketing Strategy

Optinmonster

Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Do you want to learn a simple trick to improve your conversions and sales? If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. What Is the Scarcity Principle? Here’s another example.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Geofencing relies on a perimeter-based targeting of the personas, wherein, any user who has opted-in for advertising & has provided his consent for the mobile-based targeting is served with location-specific & his interest oriented pieces of content to compel him to take quick action, mitigating sales’ conversions.

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The first-party data opportunity with CCPA & GDPR

Choozle

How do you make your case on the need to leverage first-party data in your digital advertising campaigns? It’s important to understand that some brands might think they are lacking the first-party data needed for digital advertising. In comparison, the CCPA assumes permission and requires the ability to opt-out.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.