KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 269

Work Management B2B Marketing Marketing Management Budget Programs 269

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. B2B Marketers and Sales Alignment. This was compared to 47% of the top-performing B2B marketers who said the same, suggesting that many are still falling short.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Is content syndication worth the effort? Absolutely, if you can measure its return on investment (ROI).

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

FEBRUARY 6, 2018

One thing that will be on the CMO agenda every year is increasing return on investment. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. One of the toughest areas of marketing to measure – and the most critical to […].

ROI 275

ROI B2B Marketing Content Marketing CMO 275

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

JULY 26, 2022

With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations. Four Mistakes to Avoid. Thoughts to Consider.

Startups 254

Startups B2B Business Budget Programs 254

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Here’s your current B2B buyer. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 252

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 252

Exo B2B

MAY 8, 2024

The B2B marketing landscape is, by its very nature, competitive. However, this approach can often mask an essential component of long-term success: B2B brand building. Let’s take a look at why it’s vital for B2B companies to rebalance their strategies. In particular, the generation of sales leads. Talent attraction.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 126

B2B Marketing Enterprise Management B2B Work Management 126

Navigate the Channel

DECEMBER 18, 2023

There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Video marketing in B2B offers immersive experiences and diverse visual mediums.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 109

Advertising Benchmark Marketing Report B2B Marketing Linkedin 109

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 325

Marketing Analytics Tools Content Marketing Work Management Marketing Management 325

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 275

Top of Funnel Buyer's Journey Trends Lead Scoring 275

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Have you come across your own important B2B marketing news item we haven’t yet covered? Social Media Today U.S.

Trust Marketing 113

Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are judged by results and the decisions we make about where to invest to get the highest return. Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Content Isn’t King in Leadership Communications. B2B Marketing Strategies for a Post-Pandemic Environment. I’m not saying information isn’t valuable, it is.

B2B Marketing 126

B2B Marketing B2B Urgency Marketing Paid Search Agency 126

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well. Finding B2B Marketing Success with Social Media.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Content Marketing. You guessed it, right?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” Success, however, is not guaranteed.

B2B Thought Leadership 120

B2B Thought Leadership B2B Thought Leadership B2B Marketing 120

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Let’s dive into why so you have a better idea of what to expect when you focus on content. Quick Takeaways.

Advertising Agencies 315

Advertising Agencies Advertisements Advertising Paid Search Agency 315

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 99

B2B Marketing Trends B2B Planning 99

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Challenges and Considerations Implementing AI-enhanced predictive analytics in B2B marketing is not without its challenges.

Marketing AI 120

Marketing AI Analytics B2B Marketing Lead Ranking 120

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 277

Content Marketing Lead Scoring Lead Ranking Planning 277