Content Standard

DECEMBER 8, 2016

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. The Digital Shift (or Lack Thereof).

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

seo.co

FEBRUARY 16, 2021

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. The number is projected to grow by 7.2%, which will make it a total of 46.9

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Contently

DECEMBER 9, 2016

The creative application of the medium was lauded throughout the industry, earning Geico and the Martin Agency a Cannes Lions Grand Prix as well as Ad Age’s first-ever “Campaign of the Year” award. Why intentionally interrupt someone’s experience when you can distribute your own content on YouTube?

Video Marketing 60

Video Marketing Paid Search Agency Youtube Advertising Mediums 60

Content Standard

APRIL 1, 2016

According to eMarketer’s Instagram Mobile Ad Revenues report , net mobile ad revenues for Instagram worldwide are expected to reach $2.81 In the pre-production and production stages, try to focus on medium to close-up shots. Keep it Close, Keep it Simple. billion by 2017.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Content Standard

APRIL 1, 2016

According to eMarketer’s Instagram Mobile Ad Revenues report , net mobile ad revenues for Instagram worldwide are expected to reach $2.81 In the pre-production and production stages, try to focus on medium to close-up shots. Keep it Close, Keep it Simple. billion by 2017.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Onalytica B2B

JANUARY 18, 2017

That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products. 2017 will see some exciting new content types and channels come to the fore. Download The Full Report.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 Small and Medium-sized organizations (both at 57%) rely more heavily on internal resources when it comes to video production ( Demand Metric & Vidyard, 2020 ). of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Social Media Video Statistics 3.1

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Single Grain

JUNE 13, 2023

Statista ) About 63% of people are more likely to click on paid search ads on Google (63%), which is higher than any other search engine – Amazon (15%), YouTube (9%), and Bing (6%) ( Digital Third Coast ) The average cost per click for the Google Search Network ranges from $1 to $2. emarketer ) In 2023, U.S. billion USD. to reach $165.84

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 Instagram Video Statistics 3.3 LinkedIn Video Statistics 3.4 Twitter Video Statistics 3.5 Snapchat Video Statistics 3.6 hours per day while Gen Z averages 3.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. How-to” searches are among the most popular on YouTube , making educational content a strategic opportunity in this space.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

RebelMouse

OCTOBER 23, 2018

report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 YouTube is positioned to make $3.36 Chart from eMarketer. IGTV launched to give YouTube a run for its money, and Instagram Stories began to race ahead of Snapchat. billion this year.

CMS Development 49

CMS Development Enterprise Management Emarketing Content 49

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. That means the medium's over-saturated, and if your social presence isn't awesome now any effort you put in will be too little, too late. Wait, no, that's decidedly not what it means.

Social Media 28

Social Media Media Analysis Network Marketing 28

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. hours per day on their mobile devices.” ( Emarketer ).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Biznology

JUNE 15, 2015

According to eMarketer : Google owned 82.8% Again, eMarketer notes: “Even though browser-based search is a common behavior among mobile owners, search engines are not necessarily the first place smartphone and tablet users turn,” said Cathy Boyle, senior analyst for mobile at eMarketer. Think visual.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Webbiquity

APRIL 3, 2012

Paul Anthony passes along his collection of tips, tricks and reports to get at the wealth of data GA really collects, for example a drill down report which “shows what content draws people in, and from what sources and mediums. The Seven Performance Metrics that Matter Most by eMarketer.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Contently

OCTOBER 6, 2016

Shoe retailer Zappos launched a YouTube series, #ZapposCulture, to boost internal company morale. Basecamp, a web-based project management tool, published a collection of articles on Medium, titled Signal v. General Mills created its own blog when traditional outlets were slow to pick up PR coverage.

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. YouTube was one of the first platforms to offer six-second ads. YouTube relies on in-stream ads , for example. A report from eMarketer shows that’s also the case for native video ads. What is Video Advertising?

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

SnapApp

DECEMBER 4, 2017

Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . Thanks to video’s ability to quickly explain ideas and concepts in a visual format, it’s no surprise that this medium is being used more and more. . . #30. MassPlanner. . Enter 2018 Prepared. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

FEBRUARY 21, 2013

If Handley and others are right, what makes Vine better than your typical YouTube video for marketing? According to eMarketer, 92% of mobile video viewers share video content, and Vine makes it very easy to record a moment and post it quickly to the Vine network. In other words, lazy won’t cut it in this medium. Ease of sharing.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Single Grain

AUGUST 3, 2021

This recently launched ad option is a boon for small to medium businesses. Some of the popular streaming TV services include Hulu, Netflix, Amazon Prime and YouTube TV. Therefore, it makes sense for every small and medium business to try Hulu at least once. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Vidyard

JUNE 25, 2015

In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Promote your YouTube channel on your site and social platforms. They don’t own being fun or interesting, either.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). Youtube Ads: B2B video ads can target entrepreneurial shows or how-to videos. billion in ad spend.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

SnapApp

DECEMBER 5, 2016

The takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. 75% of marketers using interactive content plan to increase their use of the medium in the coming year. Mobile will account for 72% of US digital ad spend by 2019. Cont ent Marketing Institute.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Single Grain

MAY 4, 2021

TikTok is perfect for video cross-promotion because it’s: Short and sweet: Since videos are only 60 seconds or fewer, it doesn’t take a lot of time to give the medium a try. Convert better: Compared to Google banner ads and YouTube annotations conversion rate of 1%, the interactive video rate of 11% is stratospheric.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Single Grain

DECEMBER 27, 2019

adults are familiar with this medium. ” Conal Byrne, President of iHeartPodcast Network, points out that: “Large new content platforms — like Facebook and YouTube — will build best-in-class audio-specific products and begin to distribute podcasts en masse.”. 31 million YouTube channels. 800K podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Choozle

APRIL 30, 2024

According to eMarketer , 42% of all digital marketing spending goes into search marketing. 2010s-2020s: Mobile and Video Dominance Content optimized for smartphones and the rise of video ads, with platforms like YouTube becoming key for engaging video ads. And it’s a significant industry. Its popularity stems from its effectiveness.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it to youtube you could also: .

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% And don’t just think YouTube. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Check out this guide to learn more about YouTube SEO.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145