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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Since its inception in 2014, Open Call has provided over 9,000 opportunities for small and medium businesses to grow with Walmart. Source ) U.S.

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9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Here are a few ways you can write a stellar email similar to OptinMonster’s: Using your personal name, if it’s appropriate for your particular company, can add a personal touch to your emails. Simply offer discounts on your merchandise or services, or promote some of your great content. Medium Daily Digest. Key Takeaways.

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6 Techniques on How to Monetize Your Podcasts

Martech Advisor

With time, more and more brands are waking up to the idea that podcasts are a worthwhile medium to reach potential consumers. In order to do this though, you first need to reach out to companies—but which ones? Consider local companies, individual business owners and smaller brands. podcast ad revenue in 2017. Sponsorship.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Leverage Sustainable Mediums.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

In this article, you'll learn what experts think about the future of cashless payments, payment methods on the horizon, and companies that are already making the change. Companies Testing Cashless Experiences. This payment method may not be the best option for small-to-medium-sized businesses right now. Cashless Payments Today.

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Want to build trust with your customers? Recommend a competitor.

Genroe

By companies acting in this way it clearly demonstrates that your customers can trust you because you are willing to put their interests before your own. The real question to ask is why so few companies actually act in this transparent and honest way? And by doing the right thing by them you will reap the rewards.

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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went out of business — including high-profile disasters like Pets.com, (in)famous for their sock-puppet Superbowl commercial before the whole company imploded. In 2000, the bubble burst.